Facebook is the world’s largest social media platform, with 50 million active users in the UK alone. But how many organisations really get the very best out of it?
It’s difficult to know where to start when placing adverts on Facebook and using its paid features to get your message out far and wide – especially when the Meta Business Suite looks so daunting.
Not many of us have the budget to hire dedicated staff or third-party agencies to run our account so practical knowledge and skills are vital when we have limited time and resources.
Join us for this informative and practical training workshop from our social media partners, SRX Consultancy. They will deliver an overview of how to best utilise Facebook’s advertising platform and other advanced features to truly deliver for your organisation.
The workshop will be tailored to meet the needs of the group but is likely to cover the following areas:
- The history of Facebook Advertising
- Introduction to the interface
- How Facebook adverts can work for ANY budget
- Different types of ads and outcomes
- Boosting posts v ad campaigns
- Basic and advanced targeting, including lookalike lists
- Creating high quality promotional materials
- How Facebook Ads work with your website – including Facebook Pixel, Remarketing and Google Analytics
- Why Facebook will reject adverts and how to appeal
- Dealing with the trolls and bots that adverts can attract
- Analytics and reporting.
Our social media workshops are popular, and places are limited, so please book early to avoid disappointment.
To make this workshop as bespoke as possible we will ask you a few short questions once you register to help us understand your exact training needs.
Who Should Attend
This training is for staff who have responsibility for Facebook and social media as part of their role.
You should have a good working knowledge of Facebook – but be in a position where you require help with taking out adverts and getting the most of out of the platform’s paid features.
After the training, you will be sent a pack containing all the advice, tips and links discussed during the session.
You will also be able to pass on follow-up questions to our trainers, SRX Consultancy, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.
Date: Wednesday 28th February 2024 10.00am to 12.00pm
Virtual: Zoom Platform
Cost to attend: Members £95.00 + VAT and Non-Members £150.00 + VAT
Please note: This event will not be recorded and any material will only be circulated to those that attend.
About the Trainers
SRX Consultancy is a boutique PR, social media and communications agency specialising in areas including charity and small business.
SRX’s bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities, organisations and small businesses, always receiving positive feedback.
This workshop will be delivered by Simon Rothstein and Lauren Soar.