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International Marketing Workshop

Tuesday 18th June 2024
9:30am - 1:00pm


How do you market your brand to a global audience?

The aim of any marketing campaign is to engage with the audience, which becomes even more challenging when your audience speaks another language. 

This half day virtual workshop will equip learners with the necessary knowledge and skills to successfully create and execute a global marketing plan. Topics covered include:

  • Overview of International Markets 
  • Identifying International Markets 
  • Analysing International Market Opportunities
  • Assessing Risk in International Markets 
  • Developing an International Marketing Strategy 
  • Developing a Global Brand 
  • Adapting Your Product for International Markets
  • Implementing an International Marketing Plan 
  • Establishing Distribution Channels 
  • Investing in Advertising & Promotions 
  • Utilising social media 

Who Should Attend: 
This workshop is designed for marketing and sales professionals, executives, and business owners who are looking to expand their businesses internationally. It will be beneficial for anyone who wants to learn the fundamental concepts of international marketing and gain a better understanding of how to develop, implement, and measure an effective international marketing strategy. 

Why Attend This Course: 
Attendees will gain the confidence to navigate international markets, understand legal requirements, identify market opportunities, and effectively develop a global brand. Additionally, learners will be able to develop strategies to maximise ROI while addressing the complexities of international marketing.

Date:   Tuesday 18th June 2024 9.30am to 1.00pm 
Virtual: Zoom Platform

Cost to attend: Members £250.00 + VAT and Non-Members £330.00 + VAT

Please note: This event will not be recorded and any material will only be circulated to those that attend.

Can't make this date? Contact us to register your interest for the next course date

If you would like to attend this event, please complete the online booking form below:

Ticket Details

ticket(s) @ £330.00 +VAT

£0.00 +VAT

Attendee Details

Terms & Conditions

Changes to your Membership status
  • Any pre-booked events, exhibitions, training or workshops that occur AFTER your membership has expired will be converted to a standard booking and the additional costs must be paid.
Training Materials
  • Our providers create and supply any training materials that are used and/or circulated to attendees. The Essex Chambers of Commerce bears no responsibility or liability for any errors, omissions, inaccuracies or negligent statements contained in the training materials.
  • The content of the training materials is the copyright of the trainer. Any redistribution or reproduction of part or all of the contents is strictly prohibited.
Limitation of Liability
  • The Essex Chambers of Commerce bears no responsibility of liability between you and the training provider.
  • The Essex Chambers of Commerce bears no responsibility of confidentiality between you and the provider.
CLICK HERE to view our full Event Terms & Conditions and how we use your data.
  • All event bookings need to be made and paid online only unless we have agreed alternative arrangements with you in advance of the event. If you have any queries, please contact our Accounts Manager Rachael Hogg on 01206 363721.
  • Each ticket is for ONE attendee only, please book per person attending. Additional logins from one ticket will be terminated.
  • The Chambers have the right to refuse entry to events to any delegate who has not made payment in full.
  • 75% refund for cancellation(s) up to 14 full days before the course takes place. 50% refund will be given for cancellations within 7-14 full days. No refund(s) will be given for cancellations made after 7 full days.
  • Cancellation(s) must be submitted in writing to the International Trade Team at
  • There is no charge if a substitute person wishes to replace an existing delegate. Please inform us as soon as possible.
  • Refunds are not issued for attendee connectivity issues - If a speaker or host’s connectivity fails the event will be rescheduled
  • We reserve the right to cancel any event at any time without liability. In the unlikely event of this happening delegates would be offered an alternative date, event or a full refund.

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