This workshop is designed to equip participants with the skills, strategies, and knowledge needed to successfully sell products and services in international markets. It focuses on developing a practical approach to identifying target markets, adapting sales strategies to different cultures, and managing the complexities of cross-border transactions.
In today’s competitive global marketplace, successful international selling requires more than just good products—it demands cultural awareness, regulatory understanding, and effective communication skills. This workshop covers everything from market research and pricing strategies to negotiation techniques and building strong relationships with overseas customers. Participants will leave with a clear framework for increasing sales and profitability in global markets.
Whether you are new to international sales or looking to expand your reach, this workshop provides the tools and insights to help you achieve sustainable export growth.
Key Features of the Workshop:
• Comprehensive Coverage: Learn all aspects of selling internationally, from market entry to after-sales support.
• Expert Guidance: Benefit from trainers with extensive global sales experience.
• Practical Tools: Gain strategies you can implement immediately to boost sales performance.
• Interactive Sessions: Engage in role-plays and case studies to build confidence.
Agenda:
• Introduction to International Sales – Understanding opportunities and challenges.
• Identifying Target Markets – Research tools and selection criteria.
• Cultural Awareness – Adapting your approach to different business cultures.
• Sales Channels & Partnerships – Selecting the right route to market.
• Pricing for Export – Factors influencing profitability.
• Negotiation Skills – Strategies for closing deals in cross-border contexts.
• International Contracts – Key clauses and considerations.
• Managing Risk – Payment terms, credit checks, and Incoterms.
• Building Long-Term Relationships – Customer service and retention strategies.
• Measuring Success – KPIs and continuous improvement in sales performance.
Who Should Attend?
• Export Sales Managers
• Business Development Professionals
• SME Owners and Directors
• Sales Executives Entering Global Markets
• Marketing Teams Supporting International Sales
Date: Tuesday 23 September 9.30am to 11.30am
Virtual: Zoom Platform
Cost to attend: Members £250.00 + VAT and Non-Members £330.00 + VAT
Why Attend This Course?
• Increased Sales Potential: Identify and capitalise on profitable global opportunities.
• Improved Negotiation Outcomes: Close more deals with effective international sales tactics.
• Sustainable Growth: Build long-term relationships that generate repeat business.
Please note: This event will not be recorded and any material will only be circulated to those that attend
